Facebook Pixel is a web analytics service that tracks and reports website traffic.
pysTrafficSource
This cookie is installed by the PixelYourSite plugin to store the overall traffic source information, which helps analyze how visitors reach the store (e.g., organic search, direct, or social media).
7 days
pys_utm_term
This cookie is set by the PixelYourSite plugin to store the UTM term parameter, which tracks the paid keywords used by the visitor to find the store via search engine advertising.
7 days
pys_utm_source
This cookie is installed by the PixelYourSite plugin to store the UTM source parameter, which identifies the specific platform or website that referred the user to the store.
7 days
pys_utm_medium
This cookie is installed by the PixelYourSite plugin to store the UTM medium parameter, which identifies the type of channel that referred the user to the website (e.g., cpc, email, social).
7 days
pys_utm_content
This cookie is set by the PixelYourSite plugin to store the UTM content parameter, helping to differentiate specific links or ad creatives within the same marketing campaign.
7 days
pys_utm_campaign
This cookie is installed by the PixelYourSite plugin to store the UTM campaign parameter from the referral link, allowing the website to track and attribute sales to specific marketing campaigns.
7 days
pys_start_session
This cookie is set by the PixelYourSite plugin to identify the start of a new user session, enabling proper grouping of tracking events and user interactions during the visit.
Session
pys_session_limit
This cookie is installed by the PixelYourSite plugin to manage the user's session time limit. It helps prevent duplicate tracking events from being sent to advertising platforms during a single session.
60 minutes
pys_landing_page
This cookie is created by the PixelYourSite plugin to record the URL of the first page the user landed on. This data is used to analyze traffic and attribute marketing campaign performance.
7 days
pys_first_visit
This cookie is installed by the PixelYourSite plugin to record the timestamp of the user's first visit to the website, which helps in attribution and tracking user behavior across marketing campaigns.
7 days
pys_fbadid
This cookie is set by the PixelYourSite plugin to store a unique Facebook Ad ID. It is used for conversion tracking, ad optimization, and targeted advertising on Meta platforms.
3 months
pys_event_referrer
Cookie used by the PixelYourSite plugin to record the referrer URL, used to correctly attribute traffic sources in analytics and advertising systems.
Session
pys_bingid
Cookie used by PixelYourSite to store a unique user ID for conversion tracking and Bing ad optimization.
7 days
last_pysTrafficSource
Used by the PixelYourSite plugin to track conversions from ads
7 days
last_pys_utm_term
Used by the PixelYourSite plugin to track conversions from ads
7 days
last_pys_utm_source
Used by the PixelYourSite plugin to track conversions from ads
7 days
last_pys_utm_medium
Used by the PixelYourSite plugin to track conversions from ads
7 days
last_pys_utm_content
Used by the PixelYourSite plugin to track conversions from ads
7 days
last_pys_utm_campaign
Used by the PixelYourSite plugin to track conversions from ads
7 days
last_pys_padid
Used by the PixelYourSite plugin to track conversions from ads
7 days
last_pys_landing_page
Used by the PixelYourSite plugin to track conversions from ads
7 days
last_pys_gadid
Used by the PixelYourSite plugin to track conversions from ads
7 days
last_pys_fbadid
Used by the PixelYourSite plugin to track conversions from ads
7 days
last_pys_bingid
Used by the PixelYourSite plugin to track conversions from ads
7 days
_fbc
Used to track the last session visit.
12 months
_fbp
Used to track the user across multiple sessions.
3 months
fr
Used to track the user across multiple sessions.
3 months
